115% More Applicants, 33% Reduction in Advertising Cost per Hire, Zero Business Disruption
Key Stats:
- Averaging 14,000 live jobs at a time
- 110 recruiters
- 160,000 hires annually
- Serving the Hospitality/Food Service and Facilities Management industries
- Operating in all 50 states, Puerto Rico, and the Dominican Republic
JobSync Integrations:
- ATS: SAP SuccessFactors
- Indeed, Organic and Sponsored
- ZipRecruiter
- Jobcase
- Talroo
Other Key Tech
- Paradox – Career Site Hosting & Conversational AI (Chat to Apply, Assessments, Interview Scheduling, and Events)
- Dalia – Candidate Re-engagement
115% More Applicants, 33% Reduction in Advertising Cost per Hire
Compass Group USA was at risk of missing their hiring targets due to low applicant volume. Leveraging JobSync’s Hiring Operations Platform allowed them to more than double their applicant volume and decrease cost per hire, all without causing any business disruption.
“We have reached the pinnacle of ROI”
– Shay Johnson, VP, Stragetic HR Partnerships at Compass Group USA
Compass Group USA was facing the following challenges:
- A low volume of applicants was creating the risk of missing hiring targets
- The lower-than-ideal applicant volume led to hiring managers creating and publishing duplicate job postings outside of the standard process, which increased costs and created unnecessary compliance and legal risk
– This also increased advertising costs due to duplicate sponsored jobs competing against each other, driving up cost-per-click
– The postings violated the job board rules regarding duplicate postings for the same job
– Some Easy Apply applicants were not presented with the same application process as others, which creates difficulties in compliance reporting - The Candidate Journey was disconnected and confusing
– Candidates had to go through the same application process twice: once on the job board and again through the career site
– Easy Apply to email redirects led to high drop-off rates and incomplete applications
JobSync provided the following solution:
- Facilitated SAP SuccessFactors and Indeed mapping and integration into JobSync:
– All job content, 32 brands, and methods to handle unexpected job content (like emojis!)
– Candidate profiles for hourly and salaried positions
– Numerous question templates for various job types - Connected Indeed Sponsored and Organic job content from JobSync
– Automated all jobs onto Indeed with the full application Native Apply
– Consolidated fragmented users into a streamlined process
– Eliminated duplicate activity
- Created 100% Compliant Applications
– All applicants are presented with EEO and OFCCP questionnaires and data maps to current reports
– All applicants must agree to Compass Group USA’s privacy policy
– All job content aligns with current job board policies
- Increased Data Insights
– Custom, detailed source tracking, including referrals and organic tracking
– Consolidated data to show optimal sponsorship opportunities
– Automated removal of jobs from sponsorship at key targets
Compass Group USA saw the following results:
- Massive increase in completed candidate applications:
– Immediate growth in candidate traffic of over 115%
– 53% increase in organic application volume
– Advertising costs per hire decreased by more than 33% - Reduced recruiter workload:
– Automating repetitive tasks allowed four existing recruiters to focus on other areas of need, saving over $320,000 in annual labor
– Operational efficiency led to an opportunity to streamline the interview process, leading to increased productivity and less frustration for recruiters
- Improve application experience for candidates:
– Meet candidates where they are to apply; no more confusing redirects
– Removed redundant data collection
– Remove redundant data collection, leading to a higher application completion rate - All applications are OFCCP compliant
