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Meet Hiring Goals in Key Markets with Increased Applications

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Key Stats:

  • 250 Field and Corporate Recruiters
  • 205,000 Annual North American Hires
  • 6,000 North American Open Jobs
  • Private Security and Facilities Industry
  • Hiring in the US, Canada, Puerto Rico, Virgin Islands

JobSync Integrations:

  • iCIMS
  • Indeed Organic and Sponsored TalentBrew Career Site

Other Key Tech

  • HireVue Interview Scheduling

Increased Unique Applications by 169% and Organic Applications by 151%

Allied Universal needed to increase their applicant volume and attract candidates in key markets. 
By implementing a JobSync integration, they increased unique applications by 169% and 
organic applications by 151%.

“JobSync was a game changer for Allied. By solving our candidate volume needs, we were able to focus on our next-level candidate experience challenges. We now talk about our world in terms of before and after JobSync.”

Donna Singer
National Director of Recruiting Enablement at Allied Universal

Allied was facing the following challenges:

  • Allied Universal was missing hiring targets due to a low volume of applicants
  • Allied had implemented a number of solutions to help the recruiting teams reach hiring goals including:
     – iCIMS Indeed Easy Apply for sponsored integration
     – TalentBrew to capture and remarket Indeed organic leads
     – Programmatic solutions through multiple vendors
     – Increased recruiter workload to connect with leads to get missing applicant information and convert
  • Those solutions created secondary challenges:
     – Increased leads but produced fewer completed applications
     – This created concerns about the ease of skipping compliance steps
     – Vendors created a potential risk for Allied with non-compliant or out-of-policy solutions
  • WOTC requirements prevented full application integration

JobSync provided the following solution:

  • Integrated and mapped Allied Universal’s 
entire iCIMS application to Indeed via JobSync Apply including
    – Profile data, questions, privacy policy, EEO, OFCCP, and iForms
  • Built compliant and policy-friendly applications:
     – Automated job content fixes to be compliant with Indeed’s salary, shift, and title policies
     – Collaborated with Allied’s compliance team to ensure OFCCP-compliant applications
  • Provided automation to align with business needs
     – Created rules by job to allow some jobs to redirect to apply on the company site
     – Provided jobs to Indeed for organic and to Allied’s two programmatic ad agencies for sponsorship
     – Worked in concert with HireVue automated interview scheduling
  • All applicants captured and inserted into iCIMS against the job and populated EEO & OFCCP reports

Allied saw the following results:

  • Increased completed candidate applications:
     – Increased organic applicant volume by 151%
     – 169% increase in unique applicants
     – Applicants for hard-to-fill roles increased by 2X
  • Reduced recruiter workload:
     – Concentrated recruiter efforts on core responsibilities
     – Freed up time to work on next-level changes
     – Restructured the application process which provided a valuable opportunity to implement change management to improve the interview process
  • Improve application experience for candidates:
     – Meet candidates where they are at to apply
     – Removed redundant data collection
     – Collected all relevant data, upfront
  • All applications are OFCCP compliant
  • Better alignment of the number of applicants to Allied’s hiring objectives

169% Increase in Unique Applicants, Streamlined Recruiting Processes & OFCCP Compliant