Reducing Cost Per Hire by 89%, While Generating a 2X Increase in Candidate Volume
Key Stats:
- $3 Billion employee-owned electrical contracting company
- 6-person recruiting team, increasing to 13 for 2025
- 8,000 total employees
- Offices in 14 states
JobSync Integrations:
- ATS: Taleo TBE, and later Workday Recruiter
- Indeed, organic and sponsored
- ZipRecruiter, organic and sponsored
- PandoLogic PandoIQ programmatic platform & network
Other Key Partners:
- Custom career site
- Recruitment ad agency
Rosendin Needed to Reduce Cost per Hire and Increase Applicant Volume
Inefficiencies from outdated tech and sub-optimal recruitment marketing meant the Rosendin team faced low applicant volume and a high cost per hire while trying to fill over 500 jobs per year. JobSync unlocked the true potential of their recruitment efforts and made it possible to hit their goals at a lower cost, all while providing perfect data for every source.
“After implementing the programmatic job posting, JobSync came in and doubled applications, along with an 89% reduction in our CPA”
– Michael Chonko, Talent Acquisition Director at Rosendin Electric
Rosendin was facing was facing the following challenges:
- Very low application volume relative to hiring targets.
– Less than 100 direct applications a month
– Over 25% of all jobs had to be sponsored (programmatic and sponsored job listings)
– A low click-to-apply rate meant that the recruitment agency needed to drive additional volume to meet targets
– Organic applications from Indeed & other job boards were insufficient to cover the difference
– Spending over $1.8 million a year in 3rd party agency fees, yet still in danger of missing targets. - Candidate experience had room for improvement
– No native applications on landing pages created upward pressure on cost-per-applicant
– The cost per application was unsustainable at just over $80
– OFCCP & EEO compliance reporting was arduous
– Recruiters were burning out from managing so many different inefficient sources
JobSync provided the following solution:
- Integrated and mapped Rosendin’s jobs and the entire Taleo application to JobSync Apply and extended the application to Indeed, ZipRecruiter, and PandoIQ, including:
– All jobs, augmented to meet job board requirements
– All candidate profile data
– All job-level questions
– EEO & OFCCP compliance forms
– Applicant statements, privacy policy statements, and other legal documents - Created candidate-friendly and high-converting experiences for programmatic advertising
– Integrated the PandoIQ programmatic solution & job ad network into JobSync reporting
– Created Direct Apply landing pages for PandoIQ Network
– Turned any source of candidates into a native apply experience with JobSync Apply - Automated job content updates & fixes
– Perfect, integrated source tracking from all paid and organic sources through to Taleo
– Simultaneously mapped and prepared for Workday transition
Rosendin saw the following results:
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- Substantial savings in cost per hire.
– Cost per hire was lowered by 90% following implementation
– Overall recruitment marketing and staffing costs were reduced by 70% annually
– Reduced agency spend by over $700,000 within six months
– Rosendin built an organic-first candidate funnel, and after implementation, over 80% of applicants came from organic sources
– Time-to-fill decreased by 25 days, a 30% reduction - Candidate volume has increased exponentially.
– Averaging over 2000 applications per month, up from roughly 100.
– Click-to-apply rate has increased by over 300%
– Nearly 230% increase in overall conversion rate
– One-third of 2024 hires came from applicants came from job boards through JobSync
- Substantial savings in cost per hire.
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- Improved hiring operations.
– Truly accurate source tracking for all applicants across every source
– JobSync helped facilitate a smooth, frustration-free transition to Workday Recruiter
– As hiring plans have scaled, the need for additional programmatic has not
All applications are EEO and OFCCP compliant.
- Improved hiring operations.
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